The Bowerbird Method™

Communications Foundation

Assessment

A digital illustration of a bowerbird standing in front of a bower figuratively representing The Bowerbird Method™ , a strategic framework for building a communications foundation.

How coherent is your communications foundation?

FREE 2-MINUTE ASSESSMENT

Before you begin implementing your strategy, you need to establish your starting point.

The free Communications Foundation Assessment is a guided self-assessment designed to measure the maturity of a brand’s messaging foundation—not your organisation's overall reputation.

What You’ll Evaluate

You'll answer ten strategic questions covering the essential pillars of reputation architecture:

  • Audience Understanding & Mapping

  • Message Alignment & Consistency

  • Documented Proof Points

  • Spokesperson Readiness & Authority Limits

  • Channel Performance

  • Issues & Crisis Preparedness

What You’ll Discover

Takes just 2 minutes. Upon completion, your results will instantly deliver:

  • Your Maturity Diagnosis: See whether your organisation sits at a Scattered (Stage 1), Aligning (Stage 2), or Coherent (Stage 3) foundation phase.

  • Your Primary Gaps: Identify exactly where your brand messaging is exposed or weak.

  • Your High-Priority Actions: Learn precisely where to begin in the Method and which specific area will deliver the greatest improvement first.

You can repeat this assessment as many times as you wish to track your progress over time.

0 of 10 answered
01
If I asked three of your senior leaders to describe your brand in one sentence, would they say the same thing?
02
Does your organisation have written key messaging that is actively used?
03
Do your spokespeople carry your organisation's messages consistently when they speak to media or specific audiences?
04
Can you name every group of people that matters to your brand and what each needs to hear?
05
Does your media coverage reflect what you want your brand to stand for?
06
Do you have documented proof points—case studies, data, credentials—that support your key messages?
07
If your organisation faced a crisis tomorrow, would your leadership know exactly what to say?
08
Does your digital presence (website, social) carry the same brand messages as your offline communications?
09
When people describe your brand, do they use your language?
10
Has your organisation communicated consistently with your audiences over the past 12 months?
YOUR RESULT

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STAGE

Wherever you are now, the next move is the same.

Build your reputation on a deliberate structure instead of leaving it to chance. The Bowerbird Method™ Tier 1—the strategic playbook—is where it starts.

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The Bowerbird Method™

Frequently Asked Questions

  • It is a free, ten-question assessment covering audience mapping, message alignment, proof, spokespeople, channels and preparedness. It identifies which maturity stage your communications are operating at and which part of the Method should come next.

  • About two minutes.

  • No. It identifies the maturity stage of your communications foundation. It does not attempt to score your organisation’s entire reputation.

  • An indication of your current stage — Immature, Maturing or Mature — and guidance on which part of the Method to focus on next.

  • Yes. The assessment is free to take.